It's right, and Google will worship you too if you just take the time to set up your AdWords campaigns the right way! You see, there's a right way and an inaccurate of doing it and if you are like 95% of AdWords advertisers you are probably doing it the incorrect way! When you first set up your AdWords campaigns you are either setting yourself up for success or enhancing your campaigns for comprehensive failure. Nobody wants to fail, but only a tiny proportion of advertisers are essentially setting up their campaigns the correct way and optimising for success.
While setting up your campaigns the proper way is not the catchall for AdWords success, ( it does needs daily maintenance, split testing and bid management ), it definitely play a massive role in whether your campaigns will succeed or fail. Google is terribly judgmental ; and properly so. Of course , it's the world's one, most trusted Search Engine. What I am trying to say here is that Google will not reward an AdWords campaign that's set up wrong. As a matter of fact, many times Google basically punishes campaigns that are setup incorrectly. With that noted, hopefully you understand how vital it is to set up your AdWords campaigns correctly . When you set up you are either setting up for success or setting up for failure. Setting up Your Campaigns the incorrect way - I am not going to go into to much detail on how to set up your campaigns the wrong way.
You most likely already know how to do that, but let me tell you a pair things that Google absolutely hates. Google actually hates : - Irrelevancy - Keyword Cramming- ( this is when you stuff your keywords into only one or few adgroups. Google expects your keywords to be organized into separate adgroups with your keywords being perfectly applicable to one another. ) You see, Google is all obsessive about "relevancy" and the reason being is because Google wants to supply the most relevant content possible to its users. So, if you cram your keywords into only one adgroup, then Google know that there's know way the text ad you have displaying for those keyword can probably be important to each of those keywords.
(Do you want to know more how to make money from adwords? continue reading)
Do you actually think that Google is going to display an advert that it thinks won't be relevant to what a searcher is actually looking on? The answer.... Naturally, it will but you will have one heck of a click cost and pretty sorry ad placement! Do you see why keyword cramming doesn't work? This is the reason why you have to be really sure to set up your campaigns the proper way. Setting up Your Campaigns the Right way - do you want to gain favor with the Google Gods? Well here is the way to start. Set up your campaigns right! Begin by carefully organizing your keywords into closely knit, important adgroups. Divide up your keywords so that each adgroup had a main theme where all of the keywords within are relevant to one another. This could also force you to write a topical ad for every one of the adgroups you have created. I know, it's a lot of work, but Google will worship you for it! If you really need to please Google, try making your campaign super relevant by putting each individual keyword into an adgroup of its own. That technique is a ton more work though, and is better left to us PPC Pros.
While setting up your campaigns the proper way is not the catchall for AdWords success, ( it does needs daily maintenance, split testing and bid management ), it definitely play a massive role in whether your campaigns will succeed or fail. Google is terribly judgmental ; and properly so. Of course , it's the world's one, most trusted Search Engine. What I am trying to say here is that Google will not reward an AdWords campaign that's set up wrong. As a matter of fact, many times Google basically punishes campaigns that are setup incorrectly. With that noted, hopefully you understand how vital it is to set up your AdWords campaigns correctly . When you set up you are either setting up for success or setting up for failure. Setting up Your Campaigns the incorrect way - I am not going to go into to much detail on how to set up your campaigns the wrong way.
You most likely already know how to do that, but let me tell you a pair things that Google absolutely hates. Google actually hates : - Irrelevancy - Keyword Cramming- ( this is when you stuff your keywords into only one or few adgroups. Google expects your keywords to be organized into separate adgroups with your keywords being perfectly applicable to one another. ) You see, Google is all obsessive about "relevancy" and the reason being is because Google wants to supply the most relevant content possible to its users. So, if you cram your keywords into only one adgroup, then Google know that there's know way the text ad you have displaying for those keyword can probably be important to each of those keywords.
(Do you want to know more how to make money from adwords? continue reading)
Do you actually think that Google is going to display an advert that it thinks won't be relevant to what a searcher is actually looking on? The answer.... Naturally, it will but you will have one heck of a click cost and pretty sorry ad placement! Do you see why keyword cramming doesn't work? This is the reason why you have to be really sure to set up your campaigns the proper way. Setting up Your Campaigns the Right way - do you want to gain favor with the Google Gods? Well here is the way to start. Set up your campaigns right! Begin by carefully organizing your keywords into closely knit, important adgroups. Divide up your keywords so that each adgroup had a main theme where all of the keywords within are relevant to one another. This could also force you to write a topical ad for every one of the adgroups you have created. I know, it's a lot of work, but Google will worship you for it! If you really need to please Google, try making your campaign super relevant by putting each individual keyword into an adgroup of its own. That technique is a ton more work though, and is better left to us PPC Pros.
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