Do you ever feel like some Bloggers suffer from a since of direction or creativity? After reviewing dozens of blogs around the country from self proclaimed professionals you find several who have a post with useful information followed by a blog bragging that they sold something to someone. Anyone who mistakenly subscribed to that type of blog would be greatly disappointed to see Blog posting about some trade show or who got hired since that information belongs on the company news area or on a Blog dedicated to company news.
Consider if the Wall Street Journal went from publishing useful news one day to only publishing information about some new printing machine and the great people they have on staff the next day - No News and a clear lack of focus. Most often this type of random blogging is done by bloggers with a lack of content or ideas to simply 'show' they have posted something...anything...desperate to keep new content. Keep online content consistent, consider how a prospective client may perceive the content of a blog and never post junk in place of valuable information just to show your doing something!
Online users looking for information on a Blog will be disappointed to find a blog full of bragging.
Robert 'Dot Com' Jackson
http://www.BuilderConsulting.com
913-814-8844 Office
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