According to the latest Pew Internet Research study nearly 50% of all Internet users are using online classifieds. Forty-nine percent of online adults surveyed said they have visited sites like Craigslist, Kijiji and Oodle, up from only 22% in 2005. The study says that 9% of Internet users visit these sites on any given day, compared with 4% four years ago.
Online classifieds are particularly popular with 25 to 44 year old Internet users, more than half of whom use Internet classifieds, while just under half of 18 to 24 year olds and 45 to 54 year olds 49% and 48%, respectively use online classifieds.
Those figures fall for users over 55 with 35% of 55 to 64 year olds using classified websites, while 26% of Internet users over 65 do.
Use of classified sites also increases with income and education, with online adults earning $50,000 or more, as well as college graduates, considerably more likely to have visited them. The Pew Research study highlights the growing importance of online classifieds to Internet users and reflects the changes in the audience for classified ads in terms of those who place them and those who make purchases using online classified websites which devastated a key revenue source for traditional newspapers.
Craigslist is by far the most used website in the United States. In March 2009 all classified websites averaged 53.8 million unique visitors, up 7% from February. Craigslist alone had 42.2 million unique visitors in the month of March (out of the total 53.8 million total users). Newspaper classified revenue fell from 17.4 Billion to $10 billion over the same period with real estate classifieds down 52% since their peak in 2006. Total Internet ads revanue for newspapers in 2008 was $3.1 billion according to the Newspaper Association of America.
Just as past studies of online users have shown, adults living in households with incomes of $50,000 or more a year are significantly more likely to visit and use classified ads sites than lower earners. More than half (56%) of higher income Internet users use sites like Craigslist, compared with 47% of those making $30,000-$49,999 and 42% of those making less than $30,000 a year. In addition, online adults making $50,000 or more are more than twice as likely as those earning less than $30,000 a year to use online classified ads on a typical day.
The Internet continues to be the strong point in business and live with the numbers clearly showing adaptation by the average user.
Robert 'Dot Com' Jackson
www.BuilderConsulting.com
913-814-8844 Office
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