Business Strategy | Business Plans: Adam Hartung: Create Marketplace Disruption

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Thought leader, speaker, consultant, Managing Partner of Spark Partners, and author of the visionary and dynamic book Create Marketplace Disruption: How to Stay Ahead of the Competition, Adam Hartung, describes how most companies fail to respond well to marketplace disruption. They even fail as businesses. Discover how deliberate creation of marketplace disruption will put your company well ahead of the competition. Learn how to dispel the most common management myths and replace them with ideas and techniques that really work. Find out how to embrace innovation and change and make them work for your company as you leave the competition in the dust.

Adam Hartung is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Tuesday, April 6, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Thought leader, speaker, consultant, Managing Partner of Spark Partners, and author of the visionary and dynamic book Create Marketplace Disruption: How to Stay Ahead of the Competition, Adam Hartung, describes how most companies fail to respond well to marketplace disruption. You will learn:

* Why disruption and innovation are critical to company survival

* Why being locked into existing success formulas is a recipe for disaster

* How the Phoenix Principle of practicing constant disruption is essential

* How to develop White Space where new success formulas can be created

Adam Hartung (photo left) helps companies innovate to achieve real growth. He began his career as an entrepreneur, selling the first general-purpose computing platform to use the 8080 microprocessor when he was an undergraduate. Today, he has 20 years of practical experience in developing and implementing strategies to take advantage of emerging technologies and new business models. He writes, consults and speaks worldwide.

His recently published book, Create Marketplace Disruption: How to Stay Ahead of the Competition (Financial Times Press, 2008), helps leaders and managers create evergreen organizations that produce above-average returns.

Adam is currently Managing Partner of Spark Partners, a strategy and transformation consultancy. Previously, he spent eight years as a Partner in the consulting arm of Computer Sciences Corporation (CSC) where he led their efforts in Intellectual Capital Development and e-business. Adam has also been a strategist with The Boston Consulting Group, and an executive with PepsiCo and DuPont in the areas of strategic planning and business development.

At DuPont Adam built a new division from nothing to over $600 million revenue in less than 3 years, opening subsidiaries on every populated continent and implementing new product development across both Europe and Asia.

At Pepsi, Adam led the initiative to start Pizza Hut Home Delivery. He opened over 200 stores in under 2 years and also led the global expansion M&A initiative acquiring several hundred additional sites. He also played a lead role in the Kentucky Fried Chicken acquisition.

Adam has helped redefine the strategy of companies such as General Dynamics, Deutsche Telecom, Air Canada, Honeywell, BancOne, Subaru of America, Safeway, Kraft, 3M, and P&G. He received his MBA from Harvard Business School with Distinction.

My book review of Create Marketplace Disruption: How to Stay Ahead of the Competition by Adam Hartung.

Listen live on Tuesday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with thought leader, speaker, consultant, Managing Partner of Spark Partners, and author of the visionary and dynamic book Create Marketplace Disruption: How to Stay Ahead of the Competition, Adam Hartung, as he describes how most companies fail to respond well to marketplace disruption. They even fail as businesses. Discover how deliberate creation of marketplace disruption will put your company well ahead of the competition. Learn how to dispel the most common management myths and replace them with ideas and techniques that really work. Find out how to embrace innovation and change and make them work for your company as you leave the competition in the dust on Blog Business Success Radio.