Business Strategy | Business Plans: Ava Seave: The Curse Of The Mogul

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Consultant, and principal and founder of Quantum Media Associates, and co-author of the insightful and eye opening book The Curse of the Mogul: What's Wrong with the World's Leading Media Companies, Ava Seave, describes how the biggest media companies in America failing their customers and their shareholders through self-deception and grandiose self importance. She describes how the media companies are failing as businesses through misguided business goals and through belief in many myths including their content being king. She shares how the media can overcome these challenges, even in an internet world, and become successful and responsive companies.

Ava Seave is my internet radio show guest on Blog Business Success; hosted live on BlogTalkRadio.

The show airs live on Thursday, July 1, at 8:00 pm Eastern Time; 5:00 pm Pacific Time.

Consultant, and principal and founder of Quantum Media Associates, and co-author of the insightful and eye opening book The Curse of the Mogul: What's Wrong with the World's Leading Media Companies, Ava Seave, describes how the biggest media companies in America failing their customers and their shareholders through self-deception and grandiose self importance. You will learn:

* Who are the media moguls and why they are cursed

* How media companies are failing their shareholders and customers

* How to spot the myths used by the media moguls to defend their actions

* What the media moguls must do to become more profitable companies

Ava Seave (photo left) is a Principal of Quantum Media Associates, a leading New York City based consulting firm focused on marketing and strategic planning for media and entertainment companies. As a Quantum Media principal, she has led numerous consulting engagements and has provided senior-level management consulting services to many companies in a broad range of assignments.

Before founding Quantum Media Associates with four others in 1998, she was a general manager at three leading media companies: Scholastic Inc., where she directed the Trumpet Club and Scholastic Specials business units, at The Village Voice where she was responsible for all non-advertising revenue and administrative management including circulation, shipping and distribution, list sales, print and on-line syndication and consumer advertising and public relations and at TVSM, the country's largest cable listings magazine.

Ava started her career at Dell Publishing (a division of Doubleday) and as an editor at two horticulture magazines. Professor Seave's teaching experience beyond CBS includes stints at the New York University School of Professional and Continuing Education in the Masters of Publishing and E-management programs. She has been a lecturer at numerous Folio Conferences, FMA conferences and for the Magazine Publishers' Association Executive Education programs.

Professor Seave is on the Board of Davler Media. She is also on the non-profit boards of the Pembroke Center at Brown University and the Archaeology Institute of America, serving as head of the Archaeology Magazine committee.

My book review of The Curse of the Mogul: What's Wrong with the World's Leading Media Companies by Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave.

Listen live on Thursday at 8:00 pm Eastern, 5:00 pm Pacific time.

If you miss this very informative show, it will be available for free download as a podcast for iPod, iTunes, and MP3 players; or play it right on your computer. To download this, or any other of my guest interviews, go to the Blog Business Success host page and click on Archived Segments. Once there, click on the podcast icon at the end of the episode description, to download the show free of charge for your listening enjoyment. You can also subscribe to the show feed.

To call in questions for my guest, the number is: (347) 996-5832

Let's talk with consultant, and principal and founder of Quantum Media Associates, and co-author of the insightful and eye opening book The Curse of the Mogul: What's Wrong with the World's Leading Media Companies, Ava Seave, as she describes how the biggest media companies in America failing their customers and their shareholders through self-deception and grandiose self importance. She describes how the media companies are failing as businesses through misguided business goals and through belief in many myths including their content being king. She shares how the media can overcome these challenges, even in an internet world, and become successful and responsive companies on Blog Business Success Radio.